A new initiative aimed at recognising the vital contribution of seafarers and raising standards across the maritime sector is set to be introduced at a dedicated webinar.
The Seafarer Pledge, honouring our Merchant Navy, recognises the essential role seafarers play in sustaining global trade, supporting national resilience, and enabling everyday life.
It celebrates the heritage and ongoing importance of the Merchant Navy while encouraging organisations to promote fair, respectful and supportive working environments built on equality and teamwork.
Inspired by the Armed Forces Covenant, the Pledge highlights a shared responsibility to improve seafarers’ welfare, dignity and long-term career opportunities.
Signatories will be encouraged to take practical steps, including strengthening career pathways, supporting transitions between sea and shore roles, and raising awareness of maritime skills.
Speakers include Merchant Navy Welfare Board (MNWB) Deputy CEO Sharon Coveney and maritime consultant Steven Jones, who are spearheading the initiative. They will set out the thinking behind the Pledge, why it is needed, and how organisations can get involved.
Attendees will also hear how the Pledge has been shaped through industry consultation, what it now includes, and how it will operate in practice.
The session will cover what signing the Pledge involves, the support available to organisations, and the timeline for an initial pilot phase.
About The Seafarer Pledge
The project is jointly funded by MNWB, Trinity House and the Merchant Navy Association, reflecting a shared commitment across the sector to strengthen support for seafarers.
It will culminate in a celebration event on 1 July at Norton Rose Fulbright, London, marking the next stage in the initiative’s rollout.
A proud supporter of MNWB, Marketing in Maritime is supporting the initiative. The organisation highlights the important role that marketing and communications teams play as the voice of the industry — helping to raise awareness of seafarers’ contribution, shape perceptions, and drive positive change.
